The American Veterinary Medical Association (AVMA), a national not-for-profit association, established in 1863 & representing over 91,000 veterinarians working in private and corporate practice, government, industry, academia and uniformed services, is seeking an Assistant Director, Digital Communications & Market Intelligence to join our Marketing & Communications team located in our headquarters office in Schaumburg, IL. Structured to work for its members, AVMA acts as a collective voice for its membership and for the profession. Our mission is to lead the profession by advocating for our members and advancing the science and practice of veterinary medicine to improve animal and human health.
Reporting to the Division Director of Communications and with 3 direct reports, this newly created position defines and produces engaging member-facing digital experiences that support AVMA business objectives. This position will develop and execute strategies that advance AVMA’s digital communications efforts, enhance brand and member experiences and produce meaningful insights that impact the organization. They will consult with internal partners to understand overall objectives and how they relate to AVMA’s digital platforms, identify strategic challenges and lead the evolution of AVMA’s digital platforms to effectively meet those objectives. In addition to digital communications strategy and platform management, the Assistant Director will also lead intelligence initiatives that span analytics, market research, competitive analysis and surveys and will work to disseminate insights to relevant internal stakeholders through targeted communications. Their digital portfolio will include AVMA.org, the staff intranet, social media, analytics tools, reports, dashboards, surveys and other digital mediums. Approximately 5% travel is required.
To be successful in this role, you must be highly collaborative and passionate about AVMA’s mission and increasing member satisfaction and engagement. Additional qualifications include:
Minimum of 5-7 years of digital communications experience with 2+ years of management experience, association experience a plus
Demonstrated experience with driving innovation and creativity in a market
Must have proven experience with website management and redesign projects
Must have proven experience with Google Analytics, Google Data Studio and Google Tag Manager
Demonstrated understanding of user experience, design and usability principles
Experience with search engine optimization, search engine marketing, databases, social media and/or digital advertising campaigns
Creative with proven experience of digital assets, digital campaigns and digital experiences
Experience working collaboratively with IT departments in translating strategic business requirements
Must have proven experience crafting market research/intelligence strategy
Demonstrated experience collecting data, synthesizing into meaningful insights and disseminating with key audiences
Experience with data analytics, focus groups, and surveying tools
Knowledge of association management systems, SPSS and Qualtrics a plus
Demonstrated team leadership capability and ability to mentor and coach staff
Strong interpersonal skills to manage multiple stakeholders, team members and leadership initiatives
Ability to motivate people, instill accountability and achieve results
Strategic mindset and independent thinker with sharp analytical, problem solving and decision-making skills
Ability to work well in a team environment while self-directing most daily tasks
Comfort building relationships with leaders and colleagues across the organization and driving integrated execution from them
Excellent attention to detail
Proven ability to independently manage many changing tasks simultaneously
Strong written and verbal communications skills
Excellent organizational skills in a fast-paced environment with changing priorities
Strong project management skills with successful teambuilding and partnering skills for cross-group collaboration
The AVMA offers a flexible/supportive work environment & excellent benefits. Deadline for application is 9/28/18. Application must include cover letter, resume & salary requirements. Submit to: firstname.lastname@example.org.
Located in Schaumburg, Illinois, with a Government Relations Division in Washington, D.C., the AVMA is structured to work for its members and acts as a collective voice for its membership and for the veterinary profession. The AVMA provides many benefits to its members, including information resources; state and federal advocacy; opportunities to address issues affecting policies that govern the profession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 160. The organization is governed by an 18-member Board of Directors and has a $30M+ annual operating budget. Throughout the organization, we take pride in knowing that we make a difference. The AVMA provides excellent employee benefits, including generous health insurance, retirement and paid time-off plans. We enjoy a supportive, friendly and comfortable work environment where work/life balance is evident at every level. We work hard, grow and have fun! For more information, please visit www.avma.org.